Blog
Does the Term “FemTech” Unintentionally Marginalize Women’s Healthcare?
Roswitha Verwer explores whether the term FemTech helps or limits women’s healthcare, and why the future must move beyond visibility toward full integration in mainstream medicine.
The Cost of Not Knowing: Why Reproductive Healthcare Needs a New Information Model
Roswtha Verwer explores how delayed diagnosis in reproductive health drives emotional, financial, and clinical costs, and how earlier biological insight can reduce failed fertility cycles and unnecessary escalation.
Why Women’s Health Diagnostics Requires More Than Capital
Roswitha Verwer shares why YON E is closing its seed readiness round, how funding will support prototype completion, clinical trial preparation, regulatory readiness, and the next phase of women’s health diagnostics.
Building Demand Before Launch: How We Are Preparing YON E for a New Era in Women’s Health
YON E is preparing for launch by listening first. Through voice-of-customer research with 400+ women, clinician conversations, community engagement, and pricing validation, we are building a women’s health platform rooted in real demand, clinical relevance, and objective daily insights into cycle, fertility, and vaginal health.