Blog
Collecting Data From Women Is Not The Same as Building For Them
Discover why an ethical, connected, and privacy-preserving data infrastructure is essential for building trust in FemTech and women’s reproductive healthcare.
Does the Term “FemTech” Unintentionally Marginalize Women’s Healthcare?
Roswitha Verwer explores whether the term FemTech helps or limits women’s healthcare, and why the future must move beyond visibility toward full integration in mainstream medicine.
Building Demand Before Launch: How We Are Preparing YON E for a New Era in Women’s Health
YON E is preparing for launch by listening first. Through voice-of-customer research with 400+ women, clinician conversations, community engagement, and pricing validation, we are building a women’s health platform rooted in real demand, clinical relevance, and objective daily insights into cycle, fertility, and vaginal health.
From Symptoms to Signals: Why Women’s Health Needs Continuous Understanding
Roswitha Verwer explores why women’s health remains reactive and symptom-based, and how continuous physiological signals like temperature and vaginal health can provide real insight. Understanding patterns over time enables better fertility awareness, earlier intervention, and more informed care decisions.